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#22 - Paige Shaw (Space X) | Go-To-Market Strategy

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Navigating the Launch of Starlink's Direct2Sell

This chapter explores the intense onboarding experience of starting a role at SpaceX, particularly focusing on the development of Starlink’s Direct2Sell product. The speaker discusses their hands-on involvement in creating a business model for satellite internet solutions tailored for the IoT market, emphasizing user research and market analysis. The chapter highlights the significant market potential of Starlink, especially in agriculture, and the impact of internet connectivity on businesses in under-served regions.

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