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How To Make You & Your Ideas Backable with Suneel Gupta
The Science of Success
The Flipping Insiders to Outsiders
The IKEA effect says we place five times more value on something that we help build. In the case of Betty Crocker's instant cake mix, a psychologist recommended removing an ingredient from the recipe to boost sales. "I really believe you can trace any successful organization or product initiative back to that hidden step," writes David Perry.
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