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You Know, I'm Not the Only Company That Works With Public Goods
A company like Windex is going to eventually die. The younger generation doesn't do that. My kids don't understand old brands. They know brands that they hear from their YouTube, you know, content creators or Instagram or podcasts. And the thing is conveying a message that requires people to change their habits. You're more effective when you have an audience that really values what you have to say versus broadcast TV.