A big issue people have when they're new to deep work is that they have built up mainly in their personal life, but also at work, this connection in their mind between boredom and stimuli. So there's this foundational step people often have to take where they basically have to just white knuckle a bunch of boredom in their life solely so they can break this addiction. And if your brain has been taught, you get stimuli when you're bored, it won't tolerate deep work. It's almost like standing in line at the bank and not pulling your phone out is like isometrics.