Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Exploring Literature and the Art of Signage
This chapter explores the speakers' current reading, including a classic and a modern book centered on signage themes. They discuss the relevance of 'Lord of the Flies' and emphasize the importance of effective communication in urban environments.
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