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Riccardo Zacconi (Candy Crush Saga) and Kristian Segerstrale (Glu/Playfish) on Games Club

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Are There Any Opportunities That Could Come From It?

Asouse: Anything that changes the broad physics, if you like, i'll go to market in games, tends to create lots of opportunities. The fact that these high target and highly targeted advertising, through by usinga ideapant and so on, has created certain types of marketing organizations that are incredibly focused on finding a very specific type of user. So i actually thinkthat it's a huge opportunity. Asouse: What about krypto? Like ao atan question, this will actually be officially the first clabas room i've ever been in where kripto did not get mention.

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