How to Create Jobs to Be Done for Startups

Selling skincare products to this segment how do i communicate a lot better with them that's right. Then just the surveys and so on understanding all that seems like an easier step into jobs to be done then saying let's make it like a iphone you know for our industry. There's a technique called switch interviews which are really talking about what people are trying to get done with your product or brand. You start with your product as a way to reverse engineer and back up and say well why did you first start using this product and what led you to to getting that done.