2min chapter

99% Invisible cover image

Search and Ye Might Find

99% Invisible

CHAPTER

Search Bars Are Just Like the Google Search Bar

We were all trained very well to think, oh, now search bars are just like the google search bar, everywhere. And then you try that on amazon. You can put in a specific name of something and it won't show up until you scrowl two or three screens down. The same thing happens with private search. On some level we expect every search park to work like gogles, even though it isn't google.

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