We were all trained very well to think, oh, now search bars are just like the google search bar, everywhere. And then you try that on amazon. You can put in a specific name of something and it won't show up until you scrowl two or three screens down. The same thing happens with private search. On some level we expect every search park to work like gogles, even though it isn't google.
Adam Rogers has been thinking and writing about what’s known in the industry simply as "search." For the last decade, people have been grumbling about not being able to find things online, both in our private data and on the public web, despite ever-evolving algorithms. Ever since humans started writing stuff down, the struggle has been in how to organize it all so that its contents wouldn't be lost in the stacks. Search has always been an attempt to fix that problem.
Search and Ye Might Find