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Ep. 86 Climbing the Ranks: Fariba Zamaniyan on Data, Determination, and TiVo’s New Era

AdTechGod Pod

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The Crucial Role of Metadata in Connected Television Advertising

This chapter explores the importance of context metadata in connected television, focusing on measurement and compliance challenges. It discusses the impact of cookie fragmentation and the necessity of data aggregation across devices to enhance understanding of viewer behavior for effective advertising.

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