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2min chapter
Selling Uncommon, the death of advertising and a British original - Nils Leonard
Uncensored CMO
How to Keep Creativity at the Heart of Your Business
"I feel for the first time, like the rules and codes we have ... are the reason it's still alive," he says. "If you don't ask that question, you've no idea whether they actually want what you make." The studio is built on a positioning of 'burning' issues such as category changing or money changing,. And I think all those things are where we find our sweet spot.
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