
40 - How to Transform your Project Company into a Product Company - with Sebastian Borggrewe (CPTO @ Product Masterclass)
Product Management Stories
Transforming Mindsets: Project to Product
This chapter delves into the strategic shift from project-oriented to product-oriented approaches within organizations. It underscores the necessity of management commitment and collective awareness, while identifying unique challenges companies face during this transition. Key topics include recognizing underlying issues, obtaining stakeholder buy-in, and empowering employees for successful product management.
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