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#44 Creating a Mutual Close Plan with Anthony Natoli, Strategic Account Executive at Lattice

Winning the Challenger Sale

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What Is a Mutual Clothes Plan?

This month, we are talking all about the challenge of creating a mutual clothes plan. It really just helps the seller answer who needs to do what to make this deal happen. And not only is it a deal to collaborate with your buyers, but we all know multi-threading is not a one way street.

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