How Do You Increase Margin in a Commoditized World?

Bapa: You need something customers care about, nuber one, right? And something that makes you different. He says a carpet cleaning company can't just say it's going to be pink and stand out on the road by doing so. Bapa: Customers don't care what color trucks are; they care if you're there on time or offer great service. The two criteria i think you're looking at is punctualness and being able to store products in a clean room.