Welcome back to To The Point Home Services! In this powerhouse episode, Chris and Chad sit down with Sammy Ayoub, the founder of Apex Pros in Columbus, Ohio. Sammy went from running the nation’s largest Boost Mobile retail chain to launching a home services juggernaut—growing from 3 vans to 135 and pushing $50M in under 4 years.

You’ll hear the full story—from humble beginnings and an unexpected pandemic pivot to building a people-first culture, bold branding, and aggressive marketing that turned Apex into a household name in record time.

🚨 First-time podcast guest. First-class growth story. Don't miss this one.

⏱ Timestamps

00:00 – Intro & Birthday Banter 🎉

02:24 – Meet Sammy Ayoub of Apex Pros

03:40 – Launching Apex Pros in 2021

04:44 – From 3 Vans to 135 🚐

06:00 – Building Culture + A Giant Koi Pond 🐟

08:08 – From Boost Mobile to HVAC/Plumbing/Electrical

11:00 – Exiting Wireless After 28 Years

14:00 – Transitioning Into Trades During the Pandemic

17:00 – Recruiting First 110 Employees Himself

20:00 – Culture & Weekly Tech Meetings

22:10 – No Signing Bonuses. Just Real Culture.

26:15 – Rapid Education: Podcasts, Facebook Groups & DMs

28:05 – Why Marketing % Rules Are BS

30:00 – TV, Radio, and the Columbus Blue Jackets Partnership

35:00 – Alex the Mascot & Alex Cares Program ❤️

38:46 – Growth Trajectory: 4M → 16M → 33M → 50M

41:00 – Market Competition & Scaling Against Giants

44:00 – Advice: $5M is Great. $50M Ain’t for Everyone

46:30 – Wrapping Up & Growth Mindset Takeaways

🔗 Resources & Mentions

💬 Liked this episode? Here's how to support us:

✅ Subscribe for more unfiltered insights from top operators

👍 Like the video if you learned something new

💬 Drop your thoughts or questions for Sammy in the comments

📢 Share this episode with a friend or your team!

Transformer: The ROI of Leading with Vulnerability

The Weekly Take from CBRE

Learning from Failures and Rebuilding Trust: A CEO's Journey

The AI-powered Podcast Player