Feast or Famine: How to Grow a Niche Manufacturing Biz
Acquiring Minds
00:00
How to Have a Long Sale Cycle
If you have a long sale cycle, you get so many less at bats per month per year to iterate and figure out where the low hanging fruit is. If you can collect some portion of your capital up front, then from a working capital perspective, you're in a much better place because it gives you a certain level of safety.
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