The Fly Wheel Is Spitting It Backwards

"It takes a while to get the right people on the bus," he says. "When you have all these proper pieces in place and you're leaning into your hedgehog concept, that's when massive breakthrough comes." But it can be difficult to build momentum, kind of like trying to turn this enormous fly wheel,. He adds: "On the outside, things look sudden... but from the inside they feel more like an organic development process"