3min chapter

Marketing Against The Grain cover image

6 Marketing Ideas To Take Athletic Greens From $120M to $500M/Year (Half-Baked Marketing Ideas)

Marketing Against The Grain

CHAPTER

How to Build a Go to Market Community for Founders

Most founders, what they do at different stages of investment is they go try and advise us. So the founder can actually build a small go to market team for each stage of their investment,. I love that. Because the thing with advisors is like they outgrow them, right? If you actually have a community of people with diverse skills, then you could actually have them swap out those advisors at each stage. Well, I've done my series A, B, hey, who in the community can I help me get to see? And there's some sort of shared fee that everyone can benefit on that company is successful. It would be great if it was like, hey, pavilion,

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