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Episode 549 | Hiring vs. Outsourcing, E-commerce SaaS, and More Listener Questions with Jordan Gal

Startups For the Rest of Us

CHAPTER

Navigating Customer Commitment and Referral Marketing Strategies

This chapter explores the dynamics of customer commitment, highlighting the role of upfront payments in minimizing risk for businesses. It also underscores the necessity of market validation before product development and presents a referral marketing service designed for SaaS companies.

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