155: How to Execute Strategic Growth with Oliver Lowrie
Business of Architecture UK Podcast
00:00
How Do You Communicate the Value That Youre Bringing to Your Commercial Client?
Part of our marketing budget is that we spend an amount of money a month on a political consultant. It introduces us to people at local authorities who are ky decision makers. And so by investing and understanding how the politics of these things work, it gives us an edge on our competition. We're just such a small part of it, am. But what we should be doing is, it's doing as much s we can to listen to what the local authorities are gring to achieve,. Then and then telling the developer that that's what we're going to do, and also give them the thing they're trying to achive in ta ta.
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