Identifying Sub Segments in the Market That Bring the Most Value?

One of the things that you did to grow the business, acquired customers, was to identify sub segments in the market that you could focus on. Can you tell us a little bit about that? What did you do? How did you figure out were to focus your efforts? Absolutely. I think that this is something that i have had the benefit of working with a at multiple companies. It's its understanding what segments and what sub segments does your duct actually bring the most value.