S2 E55 - Launching a Successful Demand Gen Program | Grant Duncan
Stacking Growth | The B2B Marketing Podcast
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I Love Lumi Style Video and I Love It.
Video is another way to just reach more people in a way that they want to. Video can be used as a retargeting campaign or if you've been running cool targeted ads for three four months. Don't get caught into the trap of like measuring it off of click-through rate because again purpose of videos to be watched not clicked so look at view rates.
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