Why Is Personal Branding Important?

Zig Ziglar left an incredibly strong stamp on the world because of his personality and personal brand. When you talk about somebody like Sir Richard Branson, for example, their reputation is their brand. So ultimately, that's why the personal brand is important. And the second part of your question regards to what if you work for a business? Well, it's equally rather equally as important because, you know, it can drive your career or it can end it very, very quickly.