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4min chapter
Mark Ritson on the best campaign of the year, Britain's favourite pint & why being different still matters
Uncensored CMO
Introduction
Mark Ritzen discusses the state of marketing worldwide, highlighting the lack of negativity despite economic recession and the comparison with a global pandemic. He compares American marketing to UK and Australian CMOs, noting their weakness in peripheral culture elements and lack of corporate honesty.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode