7min chapter

My First Million cover image

#81 with Mike Cessario - The Genius Way Liquid Death Sells Canned Water

My First Million

CHAPTER

Expanding Beyond Water and Allocating Budget: Innovating for Growth

In this chapter, they discuss the potential for expanding their company beyond water, exploring ideas like heavy metal yoga studios and tough guy multivitamins. They also delve into the strategy of budget allocation, comparing the effectiveness of creating new products versus running commercials and emphasizing the importance of cool and unique projects for brand promotion.

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