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Ep26: Nailing Product Positioning; w/ April Dunford, Consultant / Author of "Obviously Awesome" — Product Market Fit podcast
Product Market Fit
How to Reach Out to the Champion in a Deal
"I really need to talk to the champion. If the deal has closed somewhat recently, usually you can get the champion on the phone," he says. "Sometimes that's a terrifying question because it turns out we didn't win the deal because we were so great" 'Take me all the way back to this is a bit like a job to be done interview,' marketing chief adds.
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