I Love Hate Relationship With the Word Brand

The brand for d t c is so incapsilated in the product, because that's really the first intimate interaction that you have. Thisis the only place that you can either make somebody hate you or become an evangelist. And then you either delight them or they hate you forever. But we have a kind of gamblostes itis that the the brand for dTC is so incapacitated in the product,. It's not like you go into an apple store and you have this intimate interaction with this real time store. You don't have that on d see.