431: How to use Jobs-to-be-Done rankings
Global Product Management Talk
00:00
The Importance of Language Prototypes in Research
The process, whether you're doing it with human beings or artificial intelligence, is pretty much the same. You take these eye because these actions, these reasons, and these tensions, and you arrange them into eye because button statements. And then refine them down to ones that your business can actually do something about. It's very helpful to test if you have a segmentation such that each of your jobs ranks in different segments.
Transcript
Play full episode
