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The Key to Great Strategies? Timing.

HBR On Strategy

How to Overcome Default Decisions in a Sales Call

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There's definitely a lot of red flags to this situation. A checked out boss, no consultation, barely any team left. And you're in a situation where almost any reasonable person would have asked for equity and you don't have any yet. If you're going to try to make a go of this, equity is the only way to make it work. But at the same time that you're operating on plan A, be thinking about and actively making some plans for plan B as well.

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