How to Create an Experienced Guarantee

A guarantee is really a form of assurance. And if we're going to create that, the three steps that you can take are, one, promise to solve the problem. The second step is we have to act to keep our promise. No matter what you do, there'll always be a time when you're unable to keep your promises. So i talked about this airline a moment ago. Solving the problem won't be a discount on a future flight or anything like that,. It's finally getting them to their destination and hopefully making sure that they aren't out hundreds or even thousands of dollars during their inconvenience.