Insights on Framing, Comparison, and Strength in Copywriting

2min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

This chapter explores the significance of framing and context in copywriting, focusing on making content engaging by shifting the focus from time spent to time saved. It includes a breakdown of a Tesla ad comparing the Cybertruck to well-known products for better comprehension, with suggestions for enhancing the ad through concise language and stronger messaging.

Harry is a master copywriter — and that’s not hyperbole. With Marketing Examples, he’s taught over 100,000 people how to write copy that rips. And guess what? You’re next.

Copywriting is the wrapper of success for every company. It’s the difference between Snickers, the bestselling chocolate bar in the world (“You’re not you when you’re hungry”) and a chocolate bar that looked and tasted just like Snickers, but went out of business in 2006. (Ever had a Fuse bar? Yeah, neither have we.)

Good copywriting burns into your brain, seeps into your guts. And in this episode, you’re going to learn how to write it.

Harry and David get down-and-dirty with the most important principles of copywriting. You’ll learn “The Three Rules” of good copy. You’ll compare ads that worked with ads that didn’t. You’ll get an inside look into how Harry writes his copy, down to his favorite software and tea of choice.

If you want to grow your marketing skills, this is your Harry-sent solution. Come learn the art of masterful copywriting.

SPEAKER LINKS:

Website: https://marketingexamples.com/

Newsletter: https://marketingexamples.com/newsletter

Twitter: https://twitter.com/harrydry

Instagram: https://www.instagram.com/marketing_examples/

LinkedIn: https://uk.linkedin.com/in/harrydry

WRITE OF PASSAGE:

Want to learn more about the next class for Write of Passage?

Click here: https://writeofpassage.com/

PODCAST LINKS:

Website: https://writeofpassage.com/how-i-write