2min chapter

How I Write cover image

Learn Great Copywriting in 76 Minutes | Harry Dry

How I Write

CHAPTER

Insights on Framing, Comparison, and Strength in Copywriting

This chapter explores the significance of framing and context in copywriting, focusing on making content engaging by shifting the focus from time spent to time saved. It includes a breakdown of a Tesla ad comparing the Cybertruck to well-known products for better comprehension, with suggestions for enhancing the ad through concise language and stronger messaging.

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