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The Micro PE Playbook: They Bought 20 SaaS Companies, $60m ARR, 300 people

SaaS Interviews with CEOs, Startups, Founders

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Navigating SaaS Deal Dynamics

This chapter explores the successful paid marketing tactics of a thriving SaaS business and addresses the impact of customer churn on company valuations. It delves into the intricacies of deal structures, highlighting cash deals versus earn-outs and the importance of understanding founder motivations. Additionally, the speakers share their buyout strategy aimed at long-term ownership and the revenue growth outcomes of their acquired companies.

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