Lulu & Georgia founder Sara Sugarman still feels like an underdog
Business of Home Podcast
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The Importance of Exclusion in the Trade Industry
The industry is slow to adapt to new ideas and try new things, whether it's TikTok or simply selling online at all. I think that you want to maintain the exclusivity and the mystery behind the products. We have a very large trade customer base and we're really looking to grow that side of the business. And because of my knowledge of trade, we know how to service the trade community.
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