Leading Voices in Real Estate cover image

Brett White | Executive Chair of Cushman & Wakefield

Leading Voices in Real Estate

CHAPTER

The Balancing Act Between the Producer and the Platform

Cinci: It's a balancing act, Matt. What we want and what our producers want is a very managed, coordinated relationship with our biggest clients. We have to look highly coordinated, highly managed, coherent, deliverers of the service, not a free for all. So how do you have a commissioned based Salesforce and produce thismanaged, coherent, well-organized relationship with big clients? It's work. You can do it. And we all do it."

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