Your call (isn't very important to us) (E)
Akimbo: A Podcast from Seth Godin
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Introduction
The 800 number was invented by Roy Weber at AT&T in 1980. Salisa John: The only long time the way corporations did this is they spent money on media, but then they were done. She says once someone was engaged with you in a direct conversation, it was likely that you would get more and more of their business.
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