How to Create a Miff Key for Sports Illustrated

In the 80s, Sports Illustrated created a Miff key to get people to sign up for their continuity program. Now they didn't call it that back then; we needed really ears to spell offer. I found like in the Google Drive, all their old sales letters,. I found like 20 versions of the way they sold a continuity. Different ways they made their Miff key. And this is what it turned out to be. We went from 800 people on subscription to 5,000 plus people on subscription in seven days. How does that change the metrics of the business? It changes them dramatically, right? The Miff key for ClickFunnels was called your first funnel and it's