How Much Money Should I Ask for From My Patrons?

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Patreon creator Sarah Hayden-Waverka says she got it wrong about what her patrons wanted. She thought they would want tangible items like a t-shirt or tote bag, but that wasn't the case. Now users get shoutouts in her newsletter and spotlights on their social media accounts. "That's where I believe you need to become an expert at being wrong"

When is it time to double down on your instincts, and when is it time to open yourself up to feedback? Sometimes it comes down to a hard call… that you might get totally wrong. In Part Two of our episode with Patreon’s Jack Conte, you’ll hear how he was able to raise capital by telling his authentic story after a series of pitches that went disastrously wrong! And you’ll hear how his worst mistake as a founder helped him reconnect with Patreon’s mission and community, and build Patreon into a $4B company. How can being wrong accelerate your business? It takes running at the solution with insatiable curiosity.

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