Adapting Your Identity to Prevent Self-Control Failures

People who have developed a self-image around virtuous activities are more likely to identify and resolve self-control conflicts. People high on self-control often exercise self-control just to signal to themselves that they have a strong willpower. Every action you take is a vote for the kind of person you wish to become. Do you want to take up running? Start thinking of yourself as a runner. Whenever you're faced with a self-control dilemma, imagine what a strong-willed runner would do.