When you talk to founders about customer selection in terms of what to look for but also what to avoid how do you advise them? I get first is thinking about it and caring about it and again in this physics version of investing and building a company do we go one to five at some rate with some burn efficiency and some cash or multiple and if so all is equal. In 2021 there was a lot of if it's 20 of error growing more than 50% it just works these questions don't matter, I think we sort of come back from that view of the world and excellence is separating from good so who are the customers?"

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