Navigating Political Campaigns: Messaging and Media Impact

With one day to go before the election, the polls paint a rosy picture for Labor. Governing with a majority is still a live option for the incumbent government – but pollsters have been wrong before, and a late-night surprise is not off the table. So, after a long campaign which left many voters frustrated with the lack of big promises and big policy – have the major parties earned your vote? Bridie Jabour talks to the editor, Lenore Taylor, and the head of newsroom, Mike Ticher, about the choices progressive voters face as they head to the polls