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#30 Margaret Heffernan: Collaboration and Competition
The Knowledge Project with Shane Parrish
Introduction
Margaret heffernon is on the show to day. The former c o of five businessis, she's learned how human thought patterns lead us astray. She's the author of a book called wilful blindness which examines why business is and the people who run them ignore the obvious. As well as a book called beyond measure, which looksa how tiny changes can make a enormous impact.
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