Strategic Sales Leadership and Hiring Techniques

The top 15 sales tips shared on the podcast in 2024 (full episodes linked below)

Prospecting Best Practices:

1. "That's Exactly Why I Called" Response: Use objections as a reason to keep the conversation going (Sara Uy)
2. Presuppose the Problem: Start with, "You've probably looked into X before, huh?" to reduce sales pressure and uncover nuance (Josh Braun)
3. Call Yourself First: Test new phone numbers for spam labeling before dialing prospects (Ken Amar)
4. Effective Email Structure: Combine business initiatives, industry trends, and triggers for personalized, resonant cold emails (Kyle Coleman)
5. Heard the Name Tossed Around Opener: Open with network credibility, then focus on problem-centric pitches (from the "Cold Calling Sucks" book)

Discovery & Sales Process Best Practices:

1. Problem Storytelling: Turn problem agreement into a story by asking, "When did you realize this was a problem?" (Charles Muhlbauer)
2. The 1–10 Feedback Question: Ask prospects to rate your demo and explore what would make it a 10 (Steven Bryerton)
3. Don’t Mistake Activity for Achievement: Align sales stages with outcomes (Mark Kosoglow)
4. Use Labels in Negotiations: Diffuse tension by labeling emotions, e.g., "It seems like you just want to get a good deal," to avoid triggering defensiveness (Chris Voss)
5. Lead, Don’t Ask, Mid-Cycle: Overcome indecision by offering clear recommendations and removing irrelevant options (Matt Dixon)

Leadership Best Practices:

1. Invert the Hiring Funnel: Sell candidates on the opportunity first, then test skills later (Hiring Playbook)
2. Disarming Transparency in Hiring: Share risks and weaknesses with candidates to surface objections early and build trust (Mark Kosoglow)
3. 20/80 Training Rhythms: Spend 20% of the time introducing new skills and 80% reinforcing them weekly (Training Playbook)
4. Pipeline Squeeze: Ask key questions (e.g., deal size, close date, buyer awareness) to assess pipeline health and socialize results (John Sherer)
5. Document the Wiggle (W.G.L.L): Define "what good looks like," then practice targeted scenarios repeatedly for efficiency (Kevin Dorsey)

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