4min chapter

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#296 Bernard Arnault (The Richest Man in the World)

Founders

CHAPTER

The Importance of Relationships in Luxury

In 1987, Moet entered a period of great anxiety. 3 billion American dollars were looking for a French ally to attack Moet. Their own hands were amassing large numbers of shares on the stock market. The founder families of Moet, Hennessy now only controlled 22% of the capital. And so you have two founders merging together, not realizing that they both want to run the show. This is going to end disastrously. Bernard and his family are one of the richest families in the world 30, 40 years ago. They didn't even think it was a real industry. Our null changes that.

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