What Are You Doing in the Buying Phase?

"I love that you said what they're doing in the buying stage because I think that's something that is often missed," she says. "If you get a sense of what people are trying before you or where they're looking before you, you can start to show up a little bit earlier in that space when they're on the edge of maybe becoming by ready" The idea is not to spend so much time pitching your service to everybody, but really to listen and understand people's behaviors, their situations and their motivations as it relates to your business.

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