2min chapter

99% Invisible cover image

Return of the Yokai

99% Invisible

CHAPTER

Hello Kitty: A Cultural Export From Japan

Hello Kitty is one of those characters that like, it's like a huge cultural export from Japan. So even if you're not a fan, you would still recognize the character. Back in 2014, there was a retrospective exhibit on Hello Kitty at the Japanese American National Museum. An anthropologist named Christine Yano said she was firmly corrected by Sanrio and was told that Hello Kitty is not a cat. She was a girl. Like she's supposed to be like a human girl, like not a cat girl, but a human girl.

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