99% Invisible Return of the Yokai
Jun 24, 2020
Vivian Lay, a producer known for her work on Japanese mascots, discusses the uniquely vibrant mascot culture in Japan. In contrast to the US, where mascots serve specific roles at events, Japan embraces mascots for literally everything—from cities to aquariums. Lay connects this phenomenon to Japan's rich folklore, particularly the mystical yokai like Amabie, which has evolved into a symbol of protection during the pandemic. Their enduring influence on modern culture illustrates how these characters adapt while staying deeply rooted in tradition.
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Mascots in Japan
- Chris Carlier, upon moving to Japan, became fascinated by the ubiquitous mascots.
- These mascots represented everything from towns and aquariums to dentists and prisons.
Origin of Mondo Mascots
- The prevalence of mascots in Japan links to their history with mythical creatures called Yokai.
- Carlier's fascination led him to create the popular Twitter account "Mondo Mascots."
Mascots Cosplaying Amabie
- During the COVID-19 pandemic, mascots on Carlier's account began cosplaying as Amabie, a mythical mermaid-like creature.
- Amabie is a yokai, a monster from Japanese folklore, embodying superstitions with personalities.
