2min chapter

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#41 Troy Andrews - The Psychology of Persuasive Presentations

Nudgetalk RADIO

CHAPTER

Exploring the Psychology of Persuasive Presentations

This chapter delves into the principles of persuasive presentations, focusing on building authority through storytelling and utilizing scarcity to capture attention. It discusses incorporating urgency and subtle techniques like nudge theory, with an intriguing example from a study at Stanford University.

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