Manufacturer P&Ls Under Pressure, with Chris Perry, Chief Learning Officer & Co-Founder at FirstMovr
Unpacking the Digital Shelf
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Internal Mirroring for Pet Food Brands
A lot of pet food to be fair for premium pet food is already at a very high price point for natural dog and cat food as an example. The challenge obviously with those and having been in pet food myself was the dimensions of the large dog food bag makes the cost to ship disproportionately higher than it would be to sell smaller beauty products in a pack. So we might want to look at other categories too that are trying to do some of the same things we're doing because they often give, again I see this in like some of the categories I've never looked at from a competitive standpoint or actually the ones leading in the space and might give us some ideas.
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