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12min chapter
Brian Will: Mastering the Art of Persuasion for Sales and Negotiations
Make It Happen Mondays - B2B Sales Talk with John Barrows
Breaking Down the Wall of Mistrust
This chapter explores the importance of overcoming the initial objection of mistrust between a salesperson and client. It discusses different approaches to earning the client's trust upfront and the significance of preparation and research in building trust. Strategies for addressing pricing objections and showing expertise are also shared.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode