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To scale, you must master the skill of storytelling, w/Charity: Water's Scott Harrison
Masters of Scale
The One Day of the Year - Giving Up Your Birthdays to Support Charity Water
Scott knew he wanted to spark a global virtuous cycle with charity water. He took stock of the resources at his disposal, including photos and an email list. And there was one more resource that would go on to define charity water in the popular imagination: our birthdays. People started happily giving up their birthdays to support charity water.
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