Fixing a broken business model
The WARC Podcast
00:00
Navigating Business Case Discussions and Cultural Challenges for Marketers
The chapter emphasizes the importance for marketers to prove the value of their work in supporting business case discussions, aiding CMOs in decision-making. It discusses the shift in focus from threat to opportunity in business models, the challenges of cultural change and talent development, and the transition to new business models with clients, both new and existing.
Transcript
Play full episode
